TalkTalk has committed to make broadband, TV, mobile and calls simpler, fairer, and more affordable. To support this, the company needed to make fast data-driven decisions, quickly adapt to customer needs and enable best in class repair.
These ambitions, along with the new GPDR legislation, prompted TalkTalk to begin the journey to enhance its data capabilities and increase its data maturity. The business recognised the opportunities of cloud infrastructure; scalability, resilience, agility and security and wanted to leverage PaaS solutions, benefit from PAYG cost-optimisation and focus on data innovation instead of managing infrastructure.
The introduction of GDPR in May 2018 brought many welcome benefits for customers, but also presented significant challenges for TalkTalk’s business around data lineage, deletion of data and tracking customer consent. It therefore wanted to incorporate GDPR into the modern data platform at the very core rather than retrofitting the capabilities as an afterthought. As the team grew its Azure development skills the business has been able to put data at the forefront of its architectural decisions.
Ben Dyer, Head of Data Technology & Architecture, TalkTalk
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